Cooksville Hyundai

The letter I sent to Hyundai Canada after my visit.... The letter I sent to Hyundai Canada after my visit.... To whom it may concern, On Saturday April 14th 2012, I attended Cooksville Hyundai locate The letter I sent to Hyundai Canada after my visit.... To whom it may concern, On Saturday April 14th 2012, I attended Cooksville Hyundai located at 300 Dundas Street East in the Mississauga to look at a 2011 Hyundai Elantra that was listed on autotrader for $14,999. I was looking at the car in the lot, Which I identified as the same vehicle from autotrader because it had 59,400 kilometres and matched all the same specifications, when I was approached by a salesperson. i advised him I wanted to purchase an Elantra for my wife and wanted to use my Audi A3 as a trade in. I asked him the price of the vehicle at which time he pulled out a sheet and told me it was $16,000 even. I thought this was odd as every vehicle on autotrader listed by cooksville hyundai had not been a rounded number (ie, most were 15,999 or 14,999 etc) and I was sure that autotrader had advertised it as $14,999. Regardless, I advised the salesman that I would like an assessment of my vehicle for trade in value and we could then pick one of the Elantras on the lot that fit my price requirements. The salesmen took my ownership and keys and directed me to another Elantra that I was interested in (a different colour). He told me that the sales manager would be taking my Audi for a drive and would give me a trade in value. He then took me out to look the Elantra over while this process was completed. The Elantra was locked so he went in to get the keys. Upon his return, he asked me if I was willing to sign an agreement immediately. I told him the value of my trade in was required first to which he replied that the sales manager was busy and required a sure answer. I advised him that, as a potential customer, the dealership should be looking after my needs first and not rushing me into a deal prior to my trade in assessment. the salesmen told me it was the rule and that unless I was willing to sign a deal they would not assist me any further. Feeling pressured and shocked, I asked for me keys and ownership back and advised the salesman that he was losing a 100% guaranteed sale. He advised that it was my decision. He then left me in the lot and returned inside. Having never encountered such treatment at a car dealership, i thought about the price of the vehicle and decided to check the lot for another blue elantra to see if the salesman had also lied about the price. Amazingly, there was only the one and I called to confirm the price from the parking lot as $14,999. I am absolutely shocked that a reputable company like Hyundai would allow a dealership to use these types of sales tactics and flat out lies to sell cars. I purposely attended a Hyundai dealership to avoid scams and issues and all that did for me was land me in that very situation. I am writing this for two reasons. The first is so Hyundai Canada is aware of the trickery being used in one of its dealerships. The second, is to prevent other customers from being treated this way. I think it is appalling that a branded dealership would be operated in this manner and I sincerely hope that this employee acted in this manner on his own accord and not because it is the dealerships manner of selling. To conclude, I ask that you address the issues with this dealership as my experience has been that these types of business practices trickle from the top down. It may only be the loss of a $15,000 sale but to a potential customer it means much more. You can be sure that this incident will be reiterated to anyone who is willing to listen so that they will avoid purchasing a vehicle at this dealership. More