Subaru of Mississauga

Non-negotiable price; devalues loyal customers; rude manager Do not usually post reviews, but agree with other negative comments - especially refer to Google Reviews of this dealership for more accurate/unfilter Do not usually post reviews, but agree with other negative comments - especially refer to Google Reviews of this dealership for more accurate/unfiltered feedback. Our families are longtime customers with multiple Subaru's purchased and serviced here - varied experiences over 8 years. Only reasons we return is because of convenient location, Steve in Services, and Rudy in Sales (who is no longer there). Last straw was this week. My wife and I were in for service and inquired about a demo vehicle with trade-in of Impreza (maintained by them). Were provided initial quote for each, which we attempted to negotiate as usual. Where to begin with what went wrong... (a) Sales Associate estimated $2,500 for trade-in vehicle on which all negotiations were based. Instead, General Sales Manager (GSM) offered $1,000 (less than half) without even seeing the vehicle, (b) GSM was condescending, rude, and poor attitude - he said all he cared about was profit and $$$ - wife mentioned that we were longtime loyal customers. He literally said "I don't care and I only care about profit". He even laughed at our offers, (c) we were interested in demo vehicle which had freight/PDI and other charges waived up front. Told that sticker/retail price is fixed/non-negotiable. This is the only dealership we've encountered who does not negotiate sticker price on demo vehicles, (d) wife contacted Bill Cathers, General Manager (GM) who listened but ultimately did not want to help. He even stopped responding to e-mails and doesn't fully address questions. He welcomes comments, but ultimately shoots them down and does not want to help in any respect. (e) this is the only dealership who rejected working with Car Cost Canada invoice prices. We received quotes from other dealerships in Brampton, Oakville, and Markham, who negotiated based on invoice price without questions asked, even down to 3% dealer markup - demo vehicles were also negotiable. Recommend dealing with others instead (Ollie at Subaru Markham is a dream and true salesman). Unfortunately for us, the only demo vehicle that met our trim and colour criteria was here, so we were forced to deal with them. I preferred a new Forester from Markham negotiated at <4% dealer markup or a discounted demo from Brampton, but wife insisted on this one because of colour and $$. Now we are stuck purchasing an older model demo vehicle at full retail price (with freight/PDI and other charges waived). Demo sticker price is NON-NEGOTIABLE, not even by one dollar...unbelievable! Will not price-match what other dealerships offer. We have never met such poor salesmen who are so defensive and uncooperative...and profit/money hungry with zero value on family customer relations. Gave them numerous opportunities to fix the problem and we even compromised on our price offers, but they are fixed and zero negotiable. Told wife and all relatives that we will not be returning here for other services. Don't do business with this dealership...believe the negative reviews. There are much better options available in the GTA (esp. Brampton, Oakville, Thornhill, Markham) and worth the distance/effort/commute. These folks do not value longtime customers and loyalty. More

First Subaru This is my first Subaru and I had a great experience. I never thought of getting a Subaru before until I went to the showroom with my friend who just This is my first Subaru and I had a great experience. I never thought of getting a Subaru before until I went to the showroom with my friend who just purchased one. Employees are very friendly and helpful. Happy with the purchase! More

Felt like a family My first visit made me feel like home, like some one I knew from ages I purchased 6 weeks after that visit. I love it. My first visit made me feel like home, like some one I knew from ages I purchased 6 weeks after that visit. I love it. More

Great buying experience! I was looking to buy another new car...I had previously bought a Forester from SOMI with Darryl Monisse a few years ago. Even though I live downtown, I was looking to buy another new car...I had previously bought a Forester from SOMI with Darryl Monisse a few years ago. Even though I live downtown, I decided to come back to Mississauga because of the excellent customer service, straight forward approach and attention to my needs, that Darryl shows. It was a pleasure working with him and Barry Furkawa , Business Manager, again. Once again, I was able to drive out in two days with my shiny, fantastic Forester! Of course, selling Subarus does make their job easier! :-) I strongly recommend Darryl Monisse and SOMI for your car needs. James. More

New car sales Back in 2015 I leased a 2015 Subaru Crosstrek and was impressed with the dealership's no nonsense and honest approach to car pricing. You get treated Back in 2015 I leased a 2015 Subaru Crosstrek and was impressed with the dealership's no nonsense and honest approach to car pricing. You get treated with respect and honesty. I just rolled over my lease and took possession of a 2019 Crosstrek. Darryl gave me the best possible deal without unnecessary haggling. He is a great gentleman to deal with and I have no issues recommending him to anyone More

First time buyer The staff are kind and curteous making a first time buyers option effortless. They take the time to explain everything and allow you to work with them The staff are kind and curteous making a first time buyers option effortless. They take the time to explain everything and allow you to work with them rather then just looking for a signature. More

Courteous, very informative, timely As a first time buyer of a Suburu car I had a great experience learning about capabilities and features. The entire process was fast in support of my As a first time buyer of a Suburu car I had a great experience learning about capabilities and features. The entire process was fast in support of my needs. Darryl Monisse was excellent, he surprised me with a car available in a few days vs. a few weeks as initially thought. More

Courteous, direct, informative- excellent experience I did my research beforehand so had very specific questions to answer, Darryl M immediately provided a very comfortable environment to explore all my I did my research beforehand so had very specific questions to answer, Darryl M immediately provided a very comfortable environment to explore all my questions, and walked me through any requests. We had a very honest, direct, stress free negotiation- and I am very pleased to have chosen Subaru of Mississauga. I'll be recommending Darryl and this dealership to many colleagues.. More

First time buyer Love Subaru. Excellent experience working with the employees there who made me feel comfortable and took care of everything to make sure that I got ex Love Subaru. Excellent experience working with the employees there who made me feel comfortable and took care of everything to make sure that I got exactly what I wanted. More