BMW Aurora

Courteous, Fast & Prompt.... Excellent in Every Sense This is an amazingly friendly and extremely efficient dealership in Ontario, Canada. Our BMW X1 35i purchase went thru so smoothly and successfully wi This is an amazingly friendly and extremely efficient dealership in Ontario, Canada. Our BMW X1 35i purchase went thru so smoothly and successfully within 3 days, thanks to the care and attention we received from every one associated with this dealership, especially from Stefano and Michelle. It is not only a pleasure to do business with them but also a joyful experience. Very highly recommended. More

Quick, Efficient and Friendly Service I recently traded in a leased 2011 328i that my wife and I had for over one year. We loved it and wanted to stay with BMW. Lease price was an issue I recently traded in a leased 2011 328i that my wife and I had for over one year. We loved it and wanted to stay with BMW. Lease price was an issue as we had taken over a very favourable lease. We were able to get a year end 2015 328i sport model that is above and beyond what we had hoped for. I dealt with Stefano and Bridget - they responded quickly and pointedly to all questions, found the perfect model for us and handled all the paperwork and insurance. Dropping off our old car and picking up our new car was easy and quick. Excellent service and we will definitely go back. More

Great Customer Care My rep Disco Davoudi was great. And Bridget Adamo was very helpful. They both were very welcoming, responsive and easy to get ahold of. Very professio My rep Disco Davoudi was great. And Bridget Adamo was very helpful. They both were very welcoming, responsive and easy to get ahold of. Very professional and overall great customer care. I have been to other BMW dealerships but Serpa's quality of service was top notch. More

Wonderful experience I recently purchased a pre-owned BMW X5. It was an wonderful experience. The sales staff was friendly, helpful, honest, and best of all.....I got a I recently purchased a pre-owned BMW X5. It was an wonderful experience. The sales staff was friendly, helpful, honest, and best of all.....I got a great deal. I love my vehicle and would highly recommend this dealership. Great job Serpa! More

Amazing staff, excellent customer service and experience! The staff at Serpa BMW are all so friendly and amazing at what they do. My husband and I had several questions/concerns about our 2014 BMW m235i befo The staff at Serpa BMW are all so friendly and amazing at what they do. My husband and I had several questions/concerns about our 2014 BMW m235i before we purchased, which they (Neil and Disco) promptly answered and did everything they could do to alleviate. Disco and Michelle went above and beyond to make us feel welcome (including our puppy!) and provide us with excellent customer service. Everyone (including the owner Stefano Serpa) was so professional yet down to earth. Oh, and we also got a great deal on our car! I would definitely recommend them! More

Great purchase experience Bought a car and love it. Service is awesome, everyone is friendly. Best part, unbelievable espresso. My car is amazing. I actually think I want to up Bought a car and love it. Service is awesome, everyone is friendly. Best part, unbelievable espresso. My car is amazing. I actually think I want to upgrade my car shortly. Serpa Bmw here I come More

Dishonest and incompetent People I Have serviced my vehicle there many times since 2012 due to the fact that I moved to the area and live very close to the dealership. They used to ha I Have serviced my vehicle there many times since 2012 due to the fact that I moved to the area and live very close to the dealership. They used to have value service package prices on their website, however; every time after the work was done I was charged more. I had to remind them of the prices on their website and they went back and recalculate my bill. One time after they changed my car's oil, the service rep mentioned that my car is going to need front breaks soon. I ask him for the cost. He printed a page for me indicating $476 for break pads and rotors and another $76 for servicing the callipers. I asked why a separate charge for servicing the callipers? I don't think anyone ever change pads whiteout servicing the callipers. He said it is the way they have these set up in their system. When I got home I called another service Center and asked for a quote which they happily provided at $476. I specifically asked if they charge separately for servicing the callipers to which they replied it is already included in the labour. Plus exact same price was on BMW Canada website. Because of these experiences I lost my trust in Serpa and decided to take my car elsewhere for service. Last week however my car developed a pretty bad coolant leak from the expansion tank. I was faced with the decision of towing my car somewhere else or just drive it to Serpa. Due to the high cost of towing a car in Ontario I decided to drive it to Serpa. Before I drove it there I walked to their parts department and purchased some coolant so I don't damage the engine. While there I spoke to service rep about my problem and asked for an appointment. He said to bring the vehicle in ASAP but it may take few days to fix it. He mentioned nothing else. When I drove my car in the same service rep took it in and then he told me there is an $184 diagnose charge!! And that I on top any repair the car may need. I think he could have and should have told me this when I was there earlier that day. At this point I am between a rock and hard place. If I towed my car it would have cost me $200 but at least I I would save on the labour. ( Indy shop called bimmex labour rate is $90/ hour vs Serpa at$140/ hour). I thought that since the car is already here let's just get it fixed. I told him Ok. I mentioned about another problem my car had which was due to imbalance tires. At the speed between 100 and 120 the steering vibrates. He said there another diagnose charge for that. Yes you heard it right another $184. I rolled my eyes and said are you kidding me? Then he said he will wave that for me. I said Ok. And left the car with them. Next day was Friday, another service rep called and said exactly what I told them about the expansion tank and it needle to be replaced. He said they test drove the car and the vibration is due to cracked v belt!!!! . I just lost it I said I don't mind to change a cracked belt but do not tell me that is the cause of vibration at highway speed. He said they test drove it. I said what? How? A car with no coolant can not be test driven in highway speed! you are calling me right now to get authorization to fix my coolant problem, right? He said he is only telling me what the mechanic said and he does not know any more. I thought with myself the coolant leak is getting fixed and replacing a v belt not gonna hurt even though it is not gonna solve the vibration problem. Plus this guy just delivering a message. I authorized the work at cost of 800 plus tax. He then ask if I could go to the dealership to test drive the car with a mechanic, to which I replied how do you expect me to do that when the car has coolant leak problem? So he said they will call me when they replaced the expansion tank and then I can go for test drive. Two day later on Monday they called to let me know the car is ready. This time the first service rep said they found the cause of vibration. He said they think it is because of imbalanced tire.! They should rebalance all 4 tire fir a cost if $165 and then see if they find anything else wrong. But that is the first step. I said no thank you. Just let me pay for work you have done and take back my car. $165 is way too much to balance tires unless you drive 18 wheeler, then it is a bargain. Again when I was explaining my car symptoms the first day, he could mentioned they charge that much for tire balance just like he did with their diagnose charge. Just imagine if my car had no problems other than the imbalance tire ps and I went to them. They would charge me one $184 for test drive and $165 to balance the tires for the grand total of $349 plus taxes. I took my car to active green and Ross and rebalanced only my two front tire at a cost of $15/ tire and the car is smooth again. So in my opinion this service Center is overpriced and way too incompetent for my future needs. I think diagnose charges should apply if they spend time on the car and the customer decides not to do any repair. Servicing a BMW is expensive as is, it does not need ridiculous diagnose charge. Stay away from these guys if you can. More

Terrific Car Buying Experience at Serpa BMW I recently purchased a pre-owned 2012 - 528i that was in immaculate condition, and the team of Tony, Stefano and Michelle treated me like I purchased I recently purchased a pre-owned 2012 - 528i that was in immaculate condition, and the team of Tony, Stefano and Michelle treated me like I purchased a brand new $100,000 car! The sincerity and patience of Tony was refreshing, and the fairness of the deal and after sales service from Stefano was the best I have ever experienced. They also gave me fair value for my trade. Michelle rounded out the business aspect of the sale with thoroughness and without pressure. I may have paid a bit more for the car than other 2012's on the market but the condition of this vehicle and the low mileage made it worth every penny. You usually get what you pay for and my goal was not paying the lowest price on a compromised choice, but finding the perfect 528i and getting the best possible value, and this goal was achieved. I doubt I will buy another BMW anywhere but Serpa. More

Love my car + Service and Staff I really love my car. The staff at Serpa BMW is nothing you would expect anywhere else. They are amazing. They treat you like family. You are a so I really love my car. The staff at Serpa BMW is nothing you would expect anywhere else. They are amazing. They treat you like family. You are a someone and they make you feel like you matter. Not your normal or everyday dealership. NOT at all. More

Dream Car + Fantastic Experience! I really wanted a BMW but never thought it was in reach. Looking through the Serpa BMW web site, I found a 2104 BMW 320i, sport line, x drive, with re I really wanted a BMW but never thought it was in reach. Looking through the Serpa BMW web site, I found a 2104 BMW 320i, sport line, x drive, with red leather interior. I told pre-owned manager Tony Ramundi what I thought I could handle and he spoke to sales manager Stefano Serpa and by the time my Dad and I came to see and drive the car, a financing option was worked out that I could accept. They were both great to deal with--very professional and fun. Tony answered all my email questions promptly and handled our visit very well. Also assisting were Neil Stewart and Bridget Adamo, from the business end of things. I am very excited about my BMW. I'd recommend Serpa BMW to anyone who wants an open and transparent sales process and friendly down-to-earth people. And there are amazing BMWs there to look at. Love those M cars, too--someday! More