Parkway Ford Lincoln
Waterloo, ON
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63 Reviews of Parkway Ford Lincoln
This review reflects a recent vehicle purchase experience evaluated through the lens of transparency, customer treatment, and accountability. My experience with Parkway Ford raised serious concerns. This evaluated through the lens of transparency, customer treatment, and accountability. My experience with Parkway Ford raised serious concerns. This was not a simple misunderstanding or isolated issue. In my view, the primary concern was that pricing and terms were discussed, summarized, and understood multiple times, only for the terms and pricing to change after significant time, fuel, coordination, and money had already been invested in moving the transaction forward. A key issue was the dealership’s handling of pricing. I had documentation supporting the agreed pricing, including a price summary report and related communications. Despite this, the terms appeared to shift when I arrived and as the transaction progressed. That is concerning from a consumer standpoint, particularly when decisions are being made based on information provided by the dealership. The inspection process also created unnecessary inconvenience. Parkway Ford required a specific inspection process involving my mechanic, who adjusted his schedule to accommodate the dealership’s requirements. My time, my mechanic’s time, and my brother’s time (the purchaser) were all affected. When customers arrange inspections based on dealership instructions, consistency and accountability should be expected. I also had concerns regarding the handling of documentation and privacy-related information. In my opinion, certain information should have been handled more carefully. Privacy and document handling are important aspects of any vehicle transaction. Another significant concern involved the relationship between Parkway Ford and Kitchener Ford, which operate under the same ownership group. Parkway presented Kitchener Ford’s bill of sale as though questionable fees were being added and represented that Kitchener had contacted Parkway regarding an expired offer. Kitchener later denied making such contact. As a result, my brother and I initially lost confidence in both dealerships. Ultimately, it was the professionalism and customer service shown by Connor Steinbach and Kitchener Ford that restored enough confidence for us to proceed with our purchase through Kitchener. I also spoke with ownership regarding these concerns. Unfortunately, I do not believe a meaningful effort was made to properly investigate or resolve the matter. Although I offered supporting documentation, including pricing records, communications, timelines, service-related documentation, and other evidence, ownership declined to review the customer-side documentation and indicated they were relying on information already available internally. From a fair-resolution standpoint, this is concerning. A proper review should consider information from all parties, particularly when supporting documentation is being offered. What was especially disappointing is that I had documentation available to support my concerns, yet there appeared to be little interest in reviewing it. The impact of these issues extended beyond frustration. Time, fuel, scheduling, and inspection arrangements were made in good faith based on information provided by the dealership. When those representations later changed, the resulting inconvenience and costs were passed on to the customer. Although the vehicle transaction itself has concluded, my review of the business-practice concerns has not. I believe accountability is important not only for addressing what occurred in this situation but also for helping prevent similar experiences for future customers. Overall, this experience left me disappointed in Parkway Ford’s business practices. Transparency, consistency, accountability, and fair review processes are important when customers are making major purchases and relying on dealership representations. I would be cautious when dealing with Parkway Ford and would recommend customers document all pricing, terms, inspection arrangements, and communications in writing. More
I am writing review for best sales person Boris Tomic. I don't have enough words to thank him for helping me every time I need help. He is best and Ford should recognize him and his work. Such wonde I don't have enough words to thank him for helping me every time I need help. He is best and Ford should recognize him and his work. Such wonderful, respectful and knowledgeable jung sales person. Keep that way Boris! Thank you for everything! More
I purchased a pre-owned car in December which only had one key and was guaranteed as part of my purchase agreement that I would be given a second key; however, it was not ready when I picked up my car. I one key and was guaranteed as part of my purchase agreement that I would be given a second key; however, it was not ready when I picked up my car. I was told that this was because the holiday season had been very busy and they hadn’t had anyone in service to do this between Christmas and New Year’s, but that someone would be in touch and would come to me to program a second key; I am about an hour and a half’s drive from this dealership, which they knew at this time. Nobody ever got in touch. I have spent the past four months reaching out again and again, first to my sales associate, then to his manager, and now to the GM. Every time I am either ignored, ghosted, or given the runaround. I have spoken to my local Ford dealership, and it would cost me close to $750 to get a new key programmed myself. Parkway Ford refuses to either send someone to do this, as promised, or to refund me the cost or having this done myself. I do NOT recommend purchasing from this dealership. More
I have nothing but good things to say about this dealership. They went above and beyond to make me happy. Linden was knowledgeable and willing to please. I would highly recommend him. dealership. They went above and beyond to make me happy. Linden was knowledgeable and willing to please. I would highly recommend him. More
Just purchased a 2022 Lincoln Nautilus from NIK IDE sales consultant. He is the best! So friendly, easy going and relaxed. He put me at ease to make this purchase. Very thorough, ensured I was comfortable w consultant. He is the best! So friendly, easy going and relaxed. He put me at ease to make this purchase. Very thorough, ensured I was comfortable with a full tutorial of the new car. Elisha in Finance was very helpful and friendly. A pleasure! She made it fun!! Thank you Nik and Elisha for a wonderful experience. They both make you very special and valued customers. Joanne and Bruce More
**Warning: Deceptive Practices and Zero After-Sales Service** I'm writing this review to strongly advise anyone to avoid this dealership. My experience was an absolute nightmare, defined by a comple Service** I'm writing this review to strongly advise anyone to avoid this dealership. My experience was an absolute nightmare, defined by a complete lack of after-sales support and highly deceptive sales tactics. During the signing process, they added a **$4,500 extended warranty** and a **$1,500 anti-rust treatment** to the final contract without my knowledge or consent. When I asked for a clear breakdown of these costs, the salesperson flatly refused to provide the information, insisting I sign the entire document first. This blatant lack of transparency is a clear attempt to pad the final price. This dealership's approach is dishonest and will cost you extra money. Save yourself a massive headache and go elsewhere to buy your car or truck from a dealer you can trust. More
If I could put zero stars I would. I don’t write many negative reviews but trust me and DO NOT buy anything from Parkway Ford. My wife and I bought an SUV for my daughter in April. We I don’t write many negative reviews but trust me and DO NOT buy anything from Parkway Ford. My wife and I bought an SUV for my daughter in April. We were told there were two keys by the sales rep Omar. After weeks of being told the second key was “in transit” from another dealership we were promised a second key. After some back and forth Omar stopped responding to my wife. We called the dealership and both Omar and the manager refused to call us back. I attended in person and the manager again refused to see me. The customer service rep apologized and told me the key would be ready next day or early the next week. After no call I attended and was told that I would need to make an appointment to have a key made and it would only take an hour. Needless to say Im already two and a half hours in and am still waiting for the key! It’s the end of July. Do yourself a favour and buy a car somewhere else. These people lie and aren’t even good at it. The goal is to frustrate you until you give up and they save $150 making you a new key. Absolutely the WORST customer service I’ve ever experienced. More
Great experience at Parkway Ford! From the people at the front desk, to the finance department, to sales contact-Nik Ide- my purchase was stress free. Nik is friendly, knowledgeable From the people at the front desk, to the finance department, to sales contact-Nik Ide- my purchase was stress free. Nik is friendly, knowledgeable, & helpful. Afterwards he followed up with a courtesy call. More

