Waterloo Honda

May 23, 2026. Beware. Everything felt smooth and pleasant until the finance office stage, what I realized later felt like a hidden trap where the push to buy exten Beware. Everything felt smooth and pleasant until the finance office stage, what I realized later felt like a hidden trap where the push to buy extended warranty/add-ons began. My advice: do not sign anything on the spot! Take the paperwork home and think overnight before making a major financial decision. Staff that contributed to this extremely negative buying experience: KOURTNEY PFEILER (Financial Services Manager): when I hesitated and did not want to proceed with the extended warranty, I felt pressured to continue at 10PM at night, discouraged from taking time to think until the next day, and intimidated by the process. BRYAN HOWES (Sales Manager): when I reconsidered the deal, I was interrupted during conversation, gaslighted, dismissed, blamed, told I was no longer their customer after ~10 years at this location that felt extremely hurtful, and shown the door multiple times. Result: I lost my down payment like a literal punishment for cancelling the deal and told I caused this on myself by Bryan. I also requested documents and did not receive them either. Customers should be able to ask questions, take time to think, review documents, and be treated respectfully throughout the process. Deals may not always work out for the staff, but when customers feel safe, respected, and informed, they may return in the future. In my experience, this location failed to provide that sense of trust and customer safety, resulting in a loss of confidence that feels irreparable. Learn from my mistake: read reviews from multiple sources before going there and be extfa vigilant in the financial manager's office. More

Went for my first service yesterday and the advisor was very helpful and answered all my queries in a very professional manner. Very knowledgeable about what he was talking. Thank you! very helpful and answered all my queries in a very professional manner. Very knowledgeable about what he was talking. Thank you! More

Very impressed with the service. Service advisor was knowledgeable and eager to help. Patiently heard out the problem and promptly provided suggestions. Great service experience Service advisor was knowledgeable and eager to help. Patiently heard out the problem and promptly provided suggestions. Great service experience More

wonderful service, Anant Dwarkani is a great service advisor, extremely friendly,very caring, makes you feel you are really looked after. advisor, extremely friendly,very caring, makes you feel you are really looked after. More

TIm was an amazing person and was great work with him. i felt talking with a friend. i'd definitely buy a car again here ! i felt talking with a friend. i'd definitely buy a car again here ! More

Both Abel and Kourtney were lovely; so patient and accommodating. They did not make us feel pressured in any way. accommodating. They did not make us feel pressured in any way. More

I have received excellent service for all our Honda products! Also excellent maintenance advise when required. products! Also excellent maintenance advise when required. More

Tim was great to work with and was super friendly. He made the whole process very smooth and very happy with my new car!! He made the whole process very smooth and very happy with my new car!! More

Purchased a new 2025 Honda Accord Touring Zaman was my sales representative and did an amazing job. We worked very hard to get the best deal he could for me. He was very polite, helpful and knowledgeable sales representative and did an amazing job. We worked very hard to get the best deal he could for me. He was very polite, helpful and knowledgeable in all aspects of the vehicle and purchase. I had a few issues (questions) after picking up my new car and he was very helpful in helping me with them. Eric the Finance Manager was also very helpful and knowledgeable. Purchasing a vehicle from Waterloo Honda was a very positive experience. John G More

Overall, the experience has been just okay, not great and not terrible. Considering the name Honda Pride, we expected a more professional and customer-focused experience. The sales process was average and a not terrible. Considering the name Honda Pride, we expected a more professional and customer-focused experience. The sales process was average and at times felt rushed, with room for better communication and attention to customer needs. The finance process was completed, but explanations around paperwork, pricing, and options could have been clearer and more transparent. Since the purchase, we have returned for routine service and maintenance. These visits have resulted in mixed experiences. Some staff members are helpful and courteous, while others lack professionalism and do not seem well-suited for a customer service driven industry. Overall, the dealership meets basic expectations but falls short of delivering a consistently strong experience. With improved staff training, clearer communication, and a stronger focus on customer care across sales, finance, and service, the experience could better reflect the pride suggested by the name. More