Subaru of Hamilton

Bought a new Forester recently from Subaru of Hamilton. The process was radically different from the new Outback I purchased there 8 years ago. No negotiation which is the new reality driven by supply iss The process was radically different from the new Outback I purchased there 8 years ago. No negotiation which is the new reality driven by supply issues post Covid I suppose, particularly with hybrids assembled in Japan (I did not want a vehicle assembled in the U.S.). However, the sales pressure to take an extended warranty and buy extra packages was taken to a new level. I literally had to beg Michael Micheli, "Finance Manager", to end the sales pitch, get my keys and get out. He appeared to take my emphatic no as a personal challenge. I have purchased many cars over the years, new and used. Extended warranties etc make little sense and most people realize they are just additional money makers for dealerships. More

Beware of their devious and misleading price manipulation. They say "And we keep it simple—no hidden fees, just add HST and licensing." Instead $4,277 extra hidden fees manipulation. They say "And we keep it simple—no hidden fees, just add HST and licensing." Instead $4,277 extra hidden fees More

Called sales dept to ask about a quote on a new vehicle and was told to come in person as they are not allowed to talk about numbers over the phone. What a pathetic policy of them, they want you to come in and was told to come in person as they are not allowed to talk about numbers over the phone. What a pathetic policy of them, they want you to come in person to hook you into purchasing and adding warranties not usually disclosed over the phone. Sales tactics are very evident here. Called another dealership that provided me with all in pricing over the phone and even told me to avoid this place! More

The customer service here is not good. For months I've been trying to get someone to speak with me about my 2 year old winter rims that are rusted out on my 2024 Subaru. I have been callin For months I've been trying to get someone to speak with me about my 2 year old winter rims that are rusted out on my 2024 Subaru. I have been calling, texting and emailing them since November and have been given the run around for the past 4 and a half months. Every time I've connected with someone there they've heard nothing about it but will get someone to look into it. I was asked to send pictures and did, multiple times. I finally got an email today saying thanks for my patience while they looked into the matter and they are "open to" charging me 600.00 to have the steel winter rims repainted. Mind you they are only 2 years old, I purchased additional extended warranty coverage (3000.00) and even spent another 600.00 on an additional tire and rims warranty package they assured me was great to have. Apparently buying their expensive "quality" rims, and warranties mean nothing. I've had Canadian tire rims look better than these after 10 years. More

Avoid this dealership. We were interested in a previously owned vehicle and were assured several times before we drove an hour to go to dealership that it was not a daily r We were interested in a previously owned vehicle and were assured several times before we drove an hour to go to dealership that it was not a daily rental vehicle. When we got there we asked again as the file folder clearly marked it as rental. The sales manager Tim said no it was not a daily rental but refused to put that declaration on the bill of sale. Subsequently on our test drive we found documentation that yes indeed it was a previous daily rental. When confronted with our evidence Tim became very rude and condescending and did not apologize for misleading us even though we were assured before driving there that it was not a daily rental. He then retreated to his office. Looking at other reviews in this dealership I do not believe this is the first time it has happened. More

Tim Kennedy has to be the most miserable manager working here, 0 customer service and an arrogance never seen before. Sales staff are polite feel bad for them. here, 0 customer service and an arrogance never seen before. Sales staff are polite feel bad for them. More

One of the used cars I test drove was missing a latch to fold down the second row. All they kept saying is "It's a used car". Seriously is that how you are expecting to sell your used cars here? Missing par fold down the second row. All they kept saying is "It's a used car". Seriously is that how you are expecting to sell your used cars here? Missing parts, scratches, stains and smells but hey, remember it's a used car! More

Very shady salesmen not wanting to disclose vehicle condition or where it was purchased from previously. Most of their used cars are either rentals or auction cars beware. condition or where it was purchased from previously. Most of their used cars are either rentals or auction cars beware. More

Service won’t even call me back. I feel like I’ve been scammed out of my $3000+ extended warranty. Makes me want to sell my Crosstrek. I feel like I’ve been scammed out of my $3000+ extended warranty. Makes me want to sell my Crosstrek. More

On May 06 2025, I ended a twenty month ordeal with Subaru of Hamilton when my 2014 Forester,(roughly 117,000 km) which had been serviced almost exclusively (except for times I had oil changes done at a Toyot of Hamilton when my 2014 Forester,(roughly 117,000 km) which had been serviced almost exclusively (except for times I had oil changes done at a Toyota dealership that was closer to where I live, with the dealership‘s OK) at the SoH dealership. My vehicle’s transmission stopped working and was towed to the Hamilton dealership on September 06, 2023 and sat on their lot for roughly six hundred days while I tried to work out an arrangement to have it repaired. I dealt with Subaru Canada as well as with Cesare at the dealership. Cesare told me about how in cases like this an arrangement could be made where each party (Subaru Canada, the dealer and myself) would pay a third of the cost to have the car repaired. I told Cesare that this sounded fair and we shook hands on it. Cesare asked for some time to make the arrangements and said he would call me when he was finished doing so. After waiting for about two weeks, I called back and was told that Cesare was no longer employed by the dealership and so our deal was no longer applicable. After Cesare’s departure I started to deal with a guy named Brian and he and I communicated many times about this vehicle with no satisfaction reached for either of us. After many months of inaction I became so frustrated that I wanted nothing more to do with this dealership. Craving some kind of closure, my wife decided to call Brian to see if she could break the impasse and come to an arrangement. At this point Brian told her that the car was no longer good for anything but scrap and that he would buy it from us for 500 dollars. He also said that if we didn’t want to sell we would have a week to remove the car from the lot or he would begin to charge us storage fees. Of course, there are many details that I have not included in this review for the sake of brevity. Long story short, I would have given zero stars to Subaru of Hamilton if that were an option. As a senior, I feel very much taken advantage of by this dealership. I will never buy another Subaru (obviously) and I could never recommend Subaru of Hamilton to anyone else after the disdainful treatment that I have received there. If you are considering a purchase of a vehicle at this dealership I would just say one thing, let the buyer beware. More