Dominic's journey in the automotive industry began in 1996 when he joined Phil Walker Ford, which eventually became Barrie Ford. At the age of 21, Dominic approached the dealership with enthusiasm and was given the opportunity to work as a salesperson. In 2017, Dominic decided to enhance his skills and knowledge in dealership management by attending the Georgian Automotive Dealership Management program. This educational experience provided him with valuable insights and strategies to excel in his career. In 2019, Dominic moved to Welland Toyota, another dealership under the AutoIQ umbrella, where he assumed the role of Managing Partner. He led and served the team at Welland Toyota, bringing his expertise and dedication to the dealership. However, in May 2022, Dominic returned to Barrie Ford as the Managing Partner, following the retirement of Peter Panagakis. This transition allowed him to take on a leadership role in the dealership where he started his career.
Read moreDealership Experience
28 yrs, 4 mos
Industry Experience
28 yrs, 9 mos
Specialties & Trainings
AUDM - Automotive Dealership Management - Georgian College
Ford Peak Performer (Top 1%)
Ford Summit (Top 10%)
Ford Electric and Hybrid Sales Specialist
Internet Sales Specialist
Ford Commercial Truck Specialist
View more specialties & trainings37 Reviews
Write a Review37 Reviews of Dominic Lazzaro
March 08, 2024
Extremely courteous and professional experience provided by Lana K. She provided all of the information on the vehicle we were interested in and subsequently purchased. We were a bit apprehensive initiall by Lana K. She provided all of the information on the vehicle we were interested in and subsequently purchased. We were a bit apprehensive initially in working with Barrie Ford due to service issues we had with our previous Ford vehicle. (Edge) However, Lana has worked with us and has gone the extra mile to resolve a couple of technical issues. Thank you Lana Jeff and Heather More
Other Employees Tagged: Lana Krupnikov
March 08, 2024
They are are amazing people who treaded me like a friend can’t wait to get my new mustang can’t wait to get my new mustang More
Other Employees Tagged: Ryan Brown, Alison Evans
October 25, 2023
Kim was great! ! Explained the service process in easy to understand terms and was very personable and established a trust relationship with me which reduced any an ! Explained the service process in easy to understand terms and was very personable and established a trust relationship with me which reduced any anxiety I may have had. Dominic listened to my concerns and fixed them imediately More
Other Employees Tagged: Kim Wakefield
October 08, 2023
Customer satisfaction very pleased with the service and timely response a tension to detail very pleased with the service. Thanks Barrie ford. And a special thanks for Jennifer for her big help with my tru timely response a tension to detail very pleased with the service. Thanks Barrie ford. And a special thanks for Jennifer for her big help with my truck. More
Other Employees Tagged: Max Rolph , Jennifer in service
October 09, 2020
We have been associated with Barrie Ford for many years and they have always come through for us! Very friendly professional caring staff! Keep up the great work! and they have always come through for us! Very friendly professional caring staff! Keep up the great work! More
Other Employees Tagged: Richard Stein, Sonya Jamieson, Robert J. Elrick
July 22, 2020
Going on my fourth Truck Dominic and his team never let me down! Would, and have recommended to family and friends. My son in-law and others really had a great experience a Dominic and his team never let me down! Would, and have recommended to family and friends. My son in-law and others really had a great experience at Barrie Ford. Thanks again More
Other Employees Tagged: Graham Haddy
May 14, 2018
Fantastic experience for first time car owner! Came in looking for a 2018 Ford Escape SEL. Dominic asked what I was looking for, and tried to find available cars. He realised I was too specific and Came in looking for a 2018 Ford Escape SEL. Dominic asked what I was looking for, and tried to find available cars. He realised I was too specific and asked for my minimum needs and was able to find a vehicle in stock. He even got me a good deal on it, and didn't try to upsell me to a vehicle with more features. Brian was awesome in financing and got me approved quickly, and painlessly. He was fair in suggesting add ons, and didn't pressure into taking everything. Suzy was great in confirming my pick up date. All around great service! More
Other Employees Tagged: Suzy Jorge, Brian Van Campen
December 12, 2017
Horrible service This is a long read but hopefully worth it. Since 2011 and I have purchased from Barrie Ford, Dominic 2011 F150 4x4 2011 Transit 2012 Mazda 5 This is a long read but hopefully worth it. Since 2011 and I have purchased from Barrie Ford, Dominic 2011 F150 4x4 2011 Transit 2012 Mazda 5 2011 Dodge Calibre 2011 F250 Van 2014 F150 4x4 2016 F150 4x4 2016 Escape My story begins when I called Dominic telling him that my 2014 F150 was riding like a cement truck. He said, don’t you worry, you drop it off and I will look after you. Ok, so made the appointment, let Dominic know that it was going in and arranged for a loaner. I left the truck for the day so they could test drive, investigate what ever they wanted but I needed it fixed. I live on a dirt road and the truck was bouncing off the road on corners with washboard. I explained in great detail to the service adviser and I was very clear that if you drive it down the streets of Barrie, rides fantastic but as soon as you drive it down a rough dirt road with washboard, you will find the issue. I was very clear about this. I returned at the end of the day to have them explain to me that the adviser drove the truck and could not find any issue with the ride. I asked, “did you take it down a dirt road like I asked?” NO I couldn’t find one. So extremely upset, I call Dominic who was all of a sudden missing in action. So off I went back to Parry Sound where I live, very, very upset that now I must continue driving this 2 year old (40k km) $50k truck with absolutely no resolution to the issue. I called Dominic and he said you should have gotten hold of me I would have made sure it was looked at properly but I was in a meeting. He said that perhaps it was because this truck had a trailer package and rides rough so maybe I should consider the new aluminum sport model. Desperate for a solution, I went for it. The 2016 F150 was a dream come true on the dirt road. I was so happy. About two months ago and 20k km on the new truck, the ride got really bad just like the last truck that was traded in prematurely. I called Dominic and he assured me this time, it would be dealt with 100%. He was going to look after this personally. This time, the very young adviser drove me over to my meeting and I had a long chat with him explaining what happened with the last truck and the exact issue with this truck and I am not buying a new one this time. I told him I needed fixed, I live an hour and half away and I cannot come back for a while. Explained must must must must take it down a dirt road with washboard and please please fix my truck. I got a call from him around 3:30, suggesting that I try Chris the service manager’s truck cause they ride the same. I asked “did you take it down a dirt road?” no “did you put it on the hoist?” no. I stopped the bs conversation and told him I am done with Barrie Ford and you people don’t care about anything but the sale and I hung up on him. I tried to get hold of Dominic but missing in action. When I went to pick up my keys to take my truck they told me the Chris the service manager was holding them so I would have to talk to him before he would release them. I told them I do not want to discuss this with anyone anymore, give me my keys. Instead I had to wait 10 minutes until Chris came out before handing me my keys told me in front of other customers and staff, “You will never speak to my staff in that tone again, got it?” (I did not curse swear, I simply said I am done with Barrie Ford and hung up.) I told him not to worry because my butt will never be back to Barrie Ford and I left with the same issue I went in with, AGAIN I finally got hold of Dominic via email, and same as last time, he was in a meeting and I should have gotten hold of him....... A few days later I called Peter the working partner and he listened and assured me something would be done. I told him I did not want to hear from Dominic since he was all talk and not much help. About two weeks later Dominic left me a voice message asking me to call him to see if we can get this issue resolved. That was the last I heard of Barrie Ford. I would also like to make it clear that I have only gone back to Barrie ford twice for service and you just read the two experience’s that I had. I took my Truck to an independent garage who said immediately its your shocks and it is going in this week to have them changed at my expense. This truck is one year old with 20k km on it. More
July 25, 2017
Went in to buy a used car.. it's not there I contacted the dealership online to view a used car that was posted. Sue B set up my appointment with Dominic Lizarro after asking me several questi I contacted the dealership online to view a used car that was posted. Sue B set up my appointment with Dominic Lizarro after asking me several questions one of them was are you interested in any other vehicles. I replied no just this one. They knew where I stood. Went in to see car on Saturday morning it was not there standard excuse"deal pending" I was upset. Dominic asked me if there was any other cars I was interested in. I told him no. Thanks for wasting my time. I drove to the back where they keep the used cars all the others on line were there except the one I wanted to see. This was a car for my daughter as a first vehicle. No respect for the customer's time. No call to inform me it was sold or whatever. Looked on line it was still listed for 2 more days before they removed it. I sent a email about my experience to Sue no reply nothing.. they really care I guess. I'm glad this lesson was learned before I buy my new truck. More
March 18, 2017
Very positive experience I ve purchased 4 véhicules with Team Lazaro And Dominic has always pulled it of for me. Never question s why I want to trade in. This last purchas I ve purchased 4 véhicules with Team Lazaro And Dominic has always pulled it of for me. Never question s why I want to trade in. This last purchase was his own personal demo F150 king ranch and he made me a awesome deal .Financing was a breeze with Christie I've come to be good friends with all the staff. I would not purchase a véhicule any were else Now but at Barrie Ford. More
Other Employees Tagged: Christy Shaddock