Dominic's journey in the automotive industry began in 1996 when he joined Phil Walker Ford, which eventually became Barrie Ford. At the age of 21, Dominic approached the dealership with enthusiasm and was given the opportunity to work as a salesperson. In 2017, Dominic decided to enhance his skills and knowledge in dealership management by attending the Georgian Automotive Dealership Management program. This educational experience provided him with valuable insights and strategies to excel in his career. In 2019, Dominic moved to Welland Toyota, another dealership under the AutoIQ umbrella, where he assumed the role of Managing Partner. He led and served the team at Welland Toyota, bringing his expertise and dedication to the dealership. However, in May 2022, Dominic returned to Barrie Ford as the Managing Partner, following the retirement of Peter Panagakis. This transition allowed him to take on a leadership role in the dealership where he started his career.
Read moreDealership Experience
29 yrs, 8 mos
Industry Experience
30 yrs, 1 mo
Specialties & Trainings
AUDM - Automotive Dealership Management - Georgian College
Ford Peak Performer (Top 1%)
Ford Summit (Top 10%)
Ford Electric and Hybrid Sales Specialist
Internet Sales Specialist
Ford Commercial Truck Specialist
39 Reviews
Write a Review39 Reviews of Dominic Lazzaro
July 04, 2016
Lazzaro Team is AMAZING!!!! Dominic and his team work like a well oiled machine. Absolutely amazing experience! Would not buy a vehicle anywhere else! Dominic and his team are Dominic and his team work like a well oiled machine. Absolutely amazing experience! Would not buy a vehicle anywhere else! Dominic and his team are honest, knowledgeable and down to earth. Never bought a brand new vehicle before always used and they made the experience one of the best ever! More
July 03, 2016
2016 Escape purchase In March, 2016, I took delivery of a new Ford Escape. Dominic Lazzaro was the salesman, and I had purchased a car from him before. He is a consummate In March, 2016, I took delivery of a new Ford Escape. Dominic Lazzaro was the salesman, and I had purchased a car from him before. He is a consummate salesman, with excellent personal skills, along with his knowledge of the Ford products. In addition, he is supplemented with an excellent team of interns from Georgian College's automotive program. Dominic takes a sincere interest in each client, a quality not always found in car sales people. I have no hesitation in recommending his fine services to others. More
June 30, 2016
Friendly and knowledgeable and efficient Self explanatory, Dominic is excellent! He informed me of all my options and really helped me with my decision! ..Very polite, knowledgeable and prof Self explanatory, Dominic is excellent! He informed me of all my options and really helped me with my decision! ..Very polite, knowledgeable and professional.. He noted my situation and reacted positively as I was in urgent need of a new car for wintering in Florida. He produced the auto with all the trimmings I wanted and sent me away a happy man. Thanks Dominic. You are a good man. More
June 30, 2016
Excellent service! Dominic is excellent! Showed me all my options and really helped me with my decision! He is VERY professional! I will ALWAYS choose Dominic at B Dominic is excellent! Showed me all my options and really helped me with my decision! He is VERY professional! I will ALWAYS choose Dominic at Barrie Ford. More
June 29, 2016
Fantastic Very polite, knowledgeable and professional shows consideration and compassion. Makes shopping for a vehicle a joy able experience not a chore Very polite, knowledgeable and professional shows consideration and compassion. Makes shopping for a vehicle a joy able experience not a chore More
June 29, 2016
General service Needed help with my truck in regards to getting service done on it. Dominic took the time to introduce me to the service department team members. He s Needed help with my truck in regards to getting service done on it. Dominic took the time to introduce me to the service department team members. He stayed with me while I was being attended and made sure all my needs were being addressed. After my truck was service he took the time to call me and made sure my truck was running 100% More
June 29, 2016
Great customer service! Personal attention was provided from the time I entered the dealership. My vehicle was delivered on time and thorough instructions were provided in re Personal attention was provided from the time I entered the dealership. My vehicle was delivered on time and thorough instructions were provided in regards to all the wonderful features in my new Ford Edge. Domenic Lazzaro was excellent to deal with and I highly recommend him as your dealer. More
June 29, 2016
Customer Service The customer service at Barrie Ford goes above and beyond any dealership I have ever dealt with before. Everyone at Barrie Ford goes out of their way The customer service at Barrie Ford goes above and beyond any dealership I have ever dealt with before. Everyone at Barrie Ford goes out of their way to accommodate you and make sure you are more than happy with the process by the time you leave. More
Other Employees Tagged: Dominic Lazzaro, Graham Haddy, Alex
June 29, 2016
WOW Customer Service Barrie Ford continues to improve on its customer service and actually listens to its customers' feedback and deals with any complaints in a timely fas Barrie Ford continues to improve on its customer service and actually listens to its customers' feedback and deals with any complaints in a timely fashion. I would highly recommend Barrie Ford and have total faith in Ford products. More

